In September 2011, OEM and the Ad Council launched the interactive Readiness Challenge tool to help New Yorkers create an emergency plan. The Readiness Challenge walks users through a real-life emergency situation and challenges them to make quick decisions. In addition to demonstrating the importance of being prepared, the Readiness Challenge ties in the Ready New York: My Meeting Place Facebook application and other OEM resources to help users develop their emergency plans. http://www.nycreadinesschallenge.org/